A:/2024/PROJECTS/BONK/
In collaboration with Bonk and Barry creative we generated a library of imagery to announce the launch of new products from the Bonk brand.
All assets were shot in studio over the course of 1 day. Set build and studio prep happened the day beforehand.
I convinced Mason to do a pop up in studio and repurpose the set to invite patrons into the bonk universe. Boundaries were pushed, pieces were sold, and I’m very thankful for the collaborative freedom to stretch this concept from its origin as a traditional look book.
ROCK BONK!
>>>
ROCK BONK! >>>
ROCK BONK!
>>>
ROCK BONK! >>>
BONK CITY! 4.27.24 //
BONK CITY! 4.27.24 //
as we were prepping for the pop up- Mason made an AI video out of the photo assets that played throughout the night, a nice touch no doubt.
Creative Direction:
Mason Barry
Photography:
Travis Carroll
Retouching:
Travis Carroll
Assist:
Matt Cook
Set Build:
Mason Barry
Cassandra Slana
Matt Cook
Travis Carroll
Video/Animation:
Mason Barry
Talent:
Katie Fleming
Cassandra Slana
Megan Bartolac
Jon Kankam
Devon Clements
Sam Blaufuss
Mason Barry